Alliance Data’s “What’s Your Reason?” Campaign

SF Design was tasked with creating materials for internal United Way community outreach campaign. The concept centered around many different reasons why people give time or resources. We distributed t-shirts with blank area where participants filled in their personal “reason why”. A calendar listing upcoming events and opportunities for employees to participate in was dropped off at each desk. The campaign was promoted using posters displayed in high-traffic areas, lobby screens, and intranet.