AIMExpo is North America’s premier powersports trade show, connecting the entire motorcycle and powersports ecosystem—from manufacturers and dealers to media and industry professionals. Hosted by the Motorcycle Industry Council (MIC), AIMExpo serves as the industry’s leading event for networking, education, product launches, and business development.
We led the complete redesign and build of AIMExpo’s expansive digital platform. This was a complex, multi-phase project that required extensive integration of exhibitor management, dealer resources, registration systems, media assets, show logistics, and live event content. The site serves a diverse set of user groups including international exhibitors, sponsors, media representatives, dealers, and MIC members, each with unique needs and access points. The new site architecture was carefully restructured to support seamless navigation for all audiences. An Exhibitor Services Portal was developed to provide easy access to downloadable forms, shipping instructions, booth services, and key event deadlines. The platform also integrates a dynamic floorplan and exhibitor list management system tied to real-time event data, ensuring visitors have the most current information as the show approaches. In addition, we built out a robust education section featuring MIC Symposium sessions, Dealer Excellence programming, and expert panel discussions covering industry trends, business strategy, and emerging technologies. Extensive show logistics content supports both exhibitors and attendees, with detailed information on travel, convention center transportation, accommodations, parking, and frequently asked questions.
